When you are driving, everyone who decides to do the same makes it worse. When you’re a passenger, everyone who decides to do the same makes it better.
At first glance, many people assume that Wroute is here to compete for the passenger capacity that is already served in Kitchener-Waterloo and Guelph. On the contrary, we’re here to build up the passenger marketplace so that all service providers can prosper. As the number of customers grows, it allows for more investment from traditional options, which in turn creates better service and attracts even more people. By filling in the gaps, we can work together with the agencies and companies that already connect the communities we serve.
Here’s an example: If you want to travel to Kitchener from Guelph, and would prefer the affordability of a bus or train to driving, you may consider buying a ticket. However, if you realize that it may be hours before you can have an opportunity to ride back home, you may decide to drive or forgo the trip entirely. By offering our high-frequency service at a moderate price, Wroute can make it work. In this case, we enjoy providing you with one direction of service, and we’ve created a new trip on the traditional passenger transportation network that wouldn’t have occurred without our intervention.
Perhaps you missed your train or bus, and need to catch up with your busy day. Maybe you have a carpool on most days, but your driving partner is on vacation. It could be that you need to rush on the way there, but can take your time on the way back. Or, of course, there’s always the possibility that you just want to enjoy a quiet, zero-emission, direct trip that fits neatly in your schedule. There are so many reasons to ride with Wroute, and to ride with other service providers, that we certainly couldn’t hope to list them here. Whenever we do see you next, we’ll look forward to making your day go a little easier.